How To Use Google to Rapidly Grow Your Home Business

(Continued from The MLM Story of 2 Rocket Scientists…)

We were tired of pretending to run an internet business (remember ‘High Tech, High Touch’) and sought answers to our questions. The main one being, “How do we get our business in front of the millions of people searching for opportunities every single day?”

Despite our upline’s disapproval and resistance, we went online (just like you may have) and began our journey down the rabbit hole of attraction marketing and learning from the many leaders in this industry including Mike Dillard, Daegan Smith, Tim Erway, Mark Wieser, Tom Bell, Diane Hochman and dozens others.

But like you, this journey was not always easy and at times was very costly. What we quickly realized that every traffic method and strategy we were being taught, if we made the wrong move, would quickly drain our back accounts.

Blowing $1,000 on “Free Leads”

The very first time we attempted to generate our own leads was using Google Adwords and bidding on a bunch of MLM keywords.

We didn’t know what we were doing and spent nearly $1,000 to make measly $60 bucks – OUCH!

What happened to generating “FREE Leads” with Google AdWords?

Well, they forgot to tell you that it’s only free if you get them to convert. So while you see lots of promises of “free leads” with Google AdWords, the truth is that every click on your ad to create a visitor to your website will cost you money!

Even if they never subscribe to your newsletter or join your business – you still got to pay Google. So how can folks claim it to be “free leads”?

Well, if some of the visitors to your website, subscribe to your email newsletter and purchase something – the idea is to make more money from those sales, than you spent in AdWords.

But how many people can claim they got this right the first time? Or even the 10th or 20th time?

The fact is, for every person who manages to successfully produce sales to cover their cost in advertising, there are hundreds of others losing their shirts and raking up their credit cards on more dead beat leads.

You’re trying so hard to show your upline that the future of this industry is on the internet, yet you keep getting more broke…

Been there. Done that. Bought the t-shirt. Got the wrong size.

Fact – Average Networker Can’t Afford to Lose Money Advertising

Granted that any new venture will require you fronting some money to get good and to become profitable, but blowing thousands of dollars in unsuccessful advertising is beyond the financial capacity of most networkers.

Most of us already got ourselves thousands in debt doing MLM the traditional way. And while it is worth it to push through and “crack the code” like we were able to do, sometimes it is simply not feasible for the average networker to risk thousands in advertising.

After a lot of money and more debt, we were fortunate to be one of the few who “got it”. You can’t imagine how good it felt to finally break even, after blowing $1,000 with almost no return our first time.

We were excited and used our profits to continue learning, experimenting with dozens of different traffic methods, finding success in some and scrapping the ones that sucked. And while there’s a lot of hype about “free traffic methods”, few of them produced very much traffic.

Yet, the methods we found to work great also carried a heavy financial risk (CPM, Banner Ads, Ezines, etc.) Mistakes would sideline most networkers who tried and many others just wouldn’t even try.

Ultimately, you are the only one responsible for your success and we are by no means offering excuses for those that gave up.  This is YOUR Business!

However, as leaders it should be our duty to continue to break down walls and barriers to help those that come after as.

Generating TRULY Free Leads with SEO

Call it curiosity or maybe it was simply our engineer genes, but there was something very seductive about SEO – Search Engine Optimization – when we first learned about it.

In fact, the first question most networkers ask themselves when they first learn about Google is, “How do I get my website to show up, when someone does a search on Google?”

Naturally, we wanted to know the same thing, but there was really nothing intuitive about how to do SEO.

You can’t pay or bribe anyone to put you there, and if you try calling Google to find out – you’ll very likely never speak to a real person or they will hang up on you if they do answer.

So we sought out the information from the world’s leading experts and began to implement some of the strategies they taught us to get our websites ranking on Google.

The thing about SEO that really sets it apart from paid traffic is that not only is the startup cost minimal ($9 to register a domain, & $10/month for website hosting), but that it is really forgiving if you don’t do it right the first time. With paid advertising, every mistake, every visitor who doesn’t convert, every lead who doesn’t buy or join your business is money down the drain.

You make a mistake with SEO, you’re fine. You learned from the experience, you fix your mistake and you are no poorer than when you started.

What seemed like an intimidating technical mess, turned out to be a real opportunity for networkers to generate TRUE free leads without having to worry about losing thousands of dollars in wasted advertising.

So our pursuit towards mastering this powerful, market swallowing traffic method was underway and sought we the mentorship of the world’s greatest minds to do it.

We committed to learning it, understanding it, and mastering it.

Escaping the MLM Matrix…

Since we started using the internet to generate leads for our MLM business, we’ve been through an incredible journey. We quit our engineering jobs after 3 years in this industry, we formed powerful relationships with the top leaders in the network marketing and internet marketing industry and have invested well over $150,000+ learning from the best of the best when it comes to making money online.

But perhaps most importantly of all… we were able to finally generate TRUE free leads.

The ironic thing is, our uplines continued to resist and made every effort to shut us down.

They refused to believe that the “new way” – the way of the internet – could work. And they sure as hell weren’t going to have us share it with other people in our company.

So what happened??

So what did our uplines and MLM company do after we started to experience success with SEO?

They literally threatened to shut down our business if we didn’t stop our SEO and online marketing efforts. It was understandable… they felt threatened because it would be an admission that they are not the leaders, they pretended to be.

Leaders are trail blazers, innovators and people who break down barriers to make this business better for the newest person. But they did the opposite, they tried to keep their organizations isolated from what was out there, preserving ignorance, perpetuating their ancient ways and keeping people trapped inside the “Matrix”.

Well, screw that! We took the red pill.

While our upline sponsors were still spinning their wheels “building” their business the traditional way, we blazed ahead not convincing, but proving that internet marketing and SEO works!

It Turns Out – SEO is Pretty Easy and Very Powerful!

We realized that if we hoped to make a SEO a viable option for other networkers, we needed to strip it of all the jargon and “techie” terms and distilling it down to its simplest form (i.e. easy to implement and understand).

Fortunately for us, all those years of trying to explain to our parents what we did at work was about to pay off!

The fact of the matter is that SEO is easy, once you remove the big intimidating words it actually becomes really simple, yet very powerful – provided you know how to do it.

While learning and innovating we found new and better ways to use SEO to grow businesses, including combining Social Media and SEO to literally take over an entire social network, generate over $40,000 in our primary opportunity and even help people build large downline organizations within a couple weeks of a new company launch.

The really interesting thing is that we also used SEO to form relationships with the top leaders in network marketing and internet marketing industry.

Lucrative Partnerships With SEO 2.0

Last year after seeing what we had been able to accomplish, Mike Dillard asked us to be the lead instructors for the first ever, MLM Traffic Formula LIVE event, which was held in May of 2008 in Austin, TX near his home.

It is the dream of so many in this industry to be onstage at a major industry function to be alongside their mentors and other 6 and 7-figure earners – this was our dream come true.

It was an honor to teach alongside our friends and business partners, Mike Dillard, Tim Erway and Justin Christianson. If there was any question in anyone’s mind as to whether we knew how to do internet marketing for MLM using the internet – this should have put to rest any doubt.

In addition to Mike Dillard, we’ve formed personal friendships, business partnerships, or joint ventures with leaders like Charles Heflin, Jay Kubassek, Ann Sieg, Daegan Smith, Jon Keel, Russell Wright, Dennis Karganilla, Jimmy Davis and countless others.

Ray, Ferny & Mike Dillard Sharing the Stage in Austin, TX.

Some of these folks even became our valued SEO clients.

We’ve ranked websites on the top 10 Google search results for not only our primary opportunities, but have done the same for people outside of the network marketing industry.

We were even tapped by the Rich Dad Company owned by Robert Kiyosaki, for some consulting in helping their internet team achieve better rankings on the search engines with RichDad.com.

We put together a custom SEO blueprint & plan for the Rich Dad internet team, which included an unprecedented strategy for building 10,000’s of high quality inbound links.

And we charged our last client literally $18,000 to do SEO consulting with them.  That’s right, you read that correctly…

$18,000!!!

Yes, the knowledge we’ve accumulated about SEO over all these years was worth that much to this client.  This demonstrates not just the power of SEO but how much people are willing to pay for this sort of service and how much our knowledge and skills can be worth.  We’ve had and still have many other clients who pay various amounts of high-dollars for our SEO services.

This was some pretty awesome $#!+, if we do say so ourselves.

On Halloween, SEO Networker was Born…. Muhahahaha!

Last year on Halloween weekend, we attended a SEO Mastermind event in Chicago with the “Who’s Who” of Google Experts – masters of SEO, Social Media and anything with the word ‘Google’ in it.

Russell Wright, Charles Heflin, Erika the Technology Goddess, Jon Keel, David Bullock and 20 of the top SEO minds in the world were there.

The price of admission was literally $60,000 and we damn right near mortgaged our house to attend. (No joke!)

At this event, we were privy to the most cutting edge internet marketing, social media and SEO knowledge available anywhere. People with not only direct relationships with the top internet marketers in the world, but with the Google staff themselves!

Outside of the people in that room, before anyone else learned about what was revealed there, we wanted to give back to an industry, which had literally given us our freedom – put the MLM industry on the cutting edge!

We were finally ready to deliver the most comprehensive and powerful teaching on SEO and Social Media to ever be taught to network marketers. And that’s not an exaggeration, because we knew everyone who knew what we knew, they paid $60,000 to learn it and they were in that room in Chicago.

SEO Networker was born on Halloween night… over some games of beer pong with Charles Heflin and his wife.

Proof is in the Beer… err Pudding

It was time to give this knowledge to average networkers just like you and see what they could do with what we had to teach them.

We structured an 8-week SEO for MLM’ers course designed to take any networker, no matter their technical expertise, and teach them how to generate tons of TRUE Free Leads with SEO & Social Media.

Frankly, we really didn’t know what to expect.  I mean what we were teaching was handing students what took us nearly 3 years to attain, put it into an 8-week course, make it generic enough so that everyone in the course could execute for any MLM company, easy enough so that it a non-technical person can implement and effective enough to produce results ASAP.

Well… the 8-weeks turned out to be 17 weeks of webinars, conference calls, click-by-click tutorial, answering questions in the middle of the night via our LIVE 24/7 forum, and a 4-hour LIVE “We’re Not Done, Until You Are” Q&A conference call with all our students… the results were freakin’ awesome!

Why?  Take a look at what some of our students was able to accomplish:

Please enable Javascript and Flash to view this Viddler video.

And this one:

With results like that, we knew we were onto something good.  So we with our students help and feedback, we patched a few holes, added some new content, smoothed out a few kinks, and ended up with a better version of SEO Networker Mastermind.

One which will be unleashed on the MLM world soon enough…